Pricing By Performance Unit
How often have you, as a brand owner, wished that your product was available in every nook and corner of the country?
You might have envied your favourite soft drink brand or the chocolate brand you always bought for your kids. There is not one store anywhere in the country that you missed their presence. But not your product. Channel Distribution Management is the solution. A 360 degree Channel Distribution Agency with offices in Kolkata | Delhi | Gurgaon | Mumbai & operating in PAN India.
Channel Distribution is complex. But it’s built on a proven matrix of management science. Most brands fail to implement the science of channel distribution. Those who follow the tried and tested process of channel management succeed in achieving universal placement.
Theme Ventures puts special emphasis in developing Channel Distribution both vertically and horizontally. Both in width and depth. So it’s not only important to place your products in retail stores across all cities and states in India, but also ensure that all retail stores in all the cities sell your products. If your products are available in all the states but only in few stores in each state it’s not the best distribution model.
However to achieve width and depth of distribution is easier said than done.
That’s exactly what Theme Ventures, through its scientific tools of distribution does.
Theme Ventures offers a 360 degree implementation process of Channel Distribution. A Channel Distribution Agency in Kolkata | Delhi | Gurgaon | Mumbai & operating in PAN India
A dedicated team for the following functions results in high level of specialisation and goal orientation.
THIS IS HOW THE CHANNEL DISTRIBUTION ORGANISATIONS SPREAD LOOKS LIKE WITH THEME VENTURES.
| DEPARTMENTS | JOB ROLE & FUNCTIONS |
|---|---|
| Primary Sales Manager | Primary sales management |
| Secondary Channel Sales resources | Repeat order booking from the retail stores on weekly / forthnightly basis |
| Visual Merchandisers | Placement & replacement of POP materials at retail stores |
| New Retailer appointment Executive | Dedicated team expanding the retailer base by appointing new stores through first order booking & capturing non financial KYC |
| Management Information System | A dedicated backend team coordinating supply chain, repeat order bookings and generating critical Go To Market charts & projections |
| Channel Sales Audit | Auditing supply chain, last mile delivery, order booking process, price& margin variations, retailer complaints etc |
| Mini MTO alliance | Driving alliances with hundreds of Mini Modern Trade Outlets with dedicated shelf space for each brands where product placement is difficult for small/medium brands |
| High rise residential captive Store alliances | Driving alliances with thousands of stores inside group housing societies catering on a dedicated basis to the households inside the high rise complex. These stores have dedicated footfall and loyal customers |
| Channel sales for Mini MTO & High rise Residential captive stores | Weekly/Fortnightly repeat order booking with Mini MTO & Residential captive stores |
Now imagine instead of you as an entrepreneur having to set up , run and manage this fledgling set up of management across multiple cities with a fixed cost as an overhead, how would it be to outsource the process to Theme Ventures at on a Pay By Performance model bench marked with clear cut deliverables.
Curious to know how do we define deliverable?
Its always on Per Unit.
What’s Per Unit?
One unit is benchmarked as per order booked per shop
Channel Distribution Kolkata Delhi Gurgaon Mumbai