Clients & Case Studies

Most Expansive Sales Audit For Gopaljee Ananda. 15,000 Retailer In Delhi NCR. 8 Product Vertical : Milk, Curd, Chaas, Ghee. Paneer, Lassi, Butter and flavored milk. Mapping competitors pricing. schemes, vertical wise product availability, ,presence of Ananda in each shops, identification of the dominant brand In each vertical in each shop. the audit culminates into new retailer appointment to achieve 100 % universalisation. An year long activity, this was perhaps one of the most exhaustive market penetration survey by any brand in Delhi NCR In such excruciating details.
The Challenge : To extrapolate information from the retailers who are extremely cagey to share details about sales.The success of the project depends on the accuracy of the information collated.Based on the audit information the new retailer appointment would be done. Besides the audit would enable us to place those product verticals in the stores which are currently not stocking them.

Theme Ventures handles the entire distribution,360 degree,for Eastern India's largest selling water tank brand Polyfoam across Bengal. Bihar ,Jharkhand.New retailer appointment.channel sales.visual merchandising and primary sales.Theme Ventures covers 4000 hardware retailers across 3 states and 20 districts with live Management Information System(MIS) on daily basis. The sales coverage Includes Interiors of rural Bengal and Bihar.Polyfoam had mandated Theme Ventures to manage the entire distribution process in a cohesive manner.
The Challenges : A classic example of rural marketing,Theme Ventures.sales outreach extends to remotest part of rural India where no other water tank brands reaches.Non motorable roads. rivers, ravines. prolonged Intense monsoon,humid summer— all pose a huge challenge to rural marketing In Eastern India.Having overcome all of that.Theme Ventures had been relentlessly pursuing penetrative rural sales.Not a single village Is left out.Besides doing shop level promotion in the remote villages is yet another unsourmountable task.Theme Ventures places Point of Purchase material in each of the remotest shops. interacts with village panchayat for enhancing product acceptance among the village households.

Theme ventures has undertaken extensive corporate employee worksite and neighborhood activities across major metros averaging 40 activities per month In each city. The activity covers Sales. Demo. redemption coupon distribution, consumer data banking, employee engagement. It has forged alliance with Dabur. ACC, DLF. Max Life Insurance. Escorts, Aricent. Maruti, Convergence. HP etc showcasing AC. TV, Washing Machines etc for Lloyd Electronics inside corporate premise. Theme Ventures has dedicated payroll professionals forging corporate alliances and employee activations.
The Challenges : To convince HR heads of large corporate for space inside their premise for a promotional commercial activity. But for any consumer durable brand, it's a brilliant opportunity to be able to sell to a closed group audience. The logistics of the employee engagement activity is also a big challenge. Other challenges include to identify a conducive space inside a office premise. convince the HR head that this activity is In the realm of employee benefit program. Most HR look upon any brand promotional activity suspiciously through the prism of sales.

Theme ventures is running a B2B enquiry generation campaign across major metros for a Rs 400 crore Cable & wire brand, Gloster. Covering builders.project architects.factory owners promoters of micro residential houses Theme Ventures generates enquiries from potential clients on daily basis for Gloster.The campaign has enabled Gloster to enhance penetration into unrepresentated institutional segment where its footprint was low.
The Challenges : To access projects which are in pipeline but unreported.There are vast number of Greenfield projects whose details are unknown and their progress status is also extremely difficult to track.As part of the SOP. Theme ventures is required to set up B2B enquiry generation based on specific informations matching the requirement of Gloster.Thus Theme Ventures had to figure out not only the quantam of requirement but also the nature of and time of requirement of each builder, promoter, factories. Most are reluctant to share details.And without details the SOP criterion is not met.Even more challenging was how to figure out factories with requirement of Retro-Fit cables, wires and panels.Theme Ventures on an average generates 30 qualified business leads per month for the client across Eastern & Northern India.

Theme Ventures is running a B2B enquiry generation campaign across major metros for a Rs 400 core Cable & wire brand, Gloster. Covering builders.project architects. factory owners. promoters of micro residential houses. Theme Ventures generates enquiries from potential clients on daily basis for Gloster. The campaign has enabled Gloster to enhance penetration into un representated institutional segment where its foot print was low.
The Challenges : With no previous secondary sales data it was a herculean task to identify stores where Visual merchandising were to be done. Sales person worked as foot soldiers knocking shop to shop to figure out which shop was an existing vendor. Given the fact that there was no structured secondary sales data, new shop appointment was also a tall order. But within the constraints Theme Ventures ended placing visual merchandising material in close to 1500 stores in Metro circle per month adding another equal number of new shops to the brands kitty.

The Pre Engineered Building division of Everest Industries was looking for leads. The leads generated by various digital marketplaces lacked authenticate. They were inaccurate and were passed over to other competing brands as well in the same industry by the digital marketplaces. At the start of each day, the fronting sates team did not quite know where to go for business. Theme Ventures came in with the sole mandate of generating qualified, exclusive business leads with exclusivity for the client. Everest had realized that digital market places received incoming calls and never called out to clients explaining the product features or measuring the accuracy of the requirement.
The Challenges : Pre Engineered building had extremely limited application. Its a niche product used by green filed projects for new factory construction. The product ticket sue was high and extremely complicated technical product. Theme Ventures took an innovative path to crack leads. It did not enter into the cycle of learning and re-learning the technology. Instead it focused on collating data of upcoming projects all over the country. In course of the search it figured out that Gujarat, Bihar, Andhra Pradesh & Tamil Nadu state governments had issued largest number of land usage factory licences in the proceeding few years.

Priya biscuit is an emerging player In biscuit and packaged food industry. Theme Ventures had handled distribution management for the company covering the entire band with : new retailer appointment . secondary sales. Visual merchandising, primary sales. MIS. Like most other companies the secondary sales data lay with the distributor and the company had no KYC of its own retailers. Theme Ventures began its journey from there. The new retailers data was collected on daily basis and a single retailer dope sheet was created for the brand owner. As more retailers were added each month the dope sheet became the master retailer KYC sheet for the brand.
The Challenges : To bring in cohesion in a loosely held distribution management structure of the brand was at all order. Having done an aggressive secondary sales and appointed large number of retailers in a short span of time. Theme Ventures realized that the fault line lay in primary sales. The alignment of entire MIS with primary sales and that in turn with secondary sales was a huge management challenge.

The Pre Engineered Building division of Everest Industries was looking for leads. The leads generated by various digital marketplaces lacked authenticate. They were inaccurate and were passed over to other competing brands as well in the same industry by the digital marketplaces. At the start of each day, the fronting sates team did not quite know where to go for business. Theme Ventures came in with the sole mandate of generating qualified, exclusive business leads with exclusivity for the client. Everest had realized that digital market places received incoming calls and never called out to clients explaining the product features or measuring the accuracy of the requirement.
The Challenges : Pre Engineered building had extremely limited application. Its a niche product used by green filed projects for new factory construction. The product ticket sue was high and extremely complicated technical product. Theme Ventures took an innovative path to crack leads. It did not enter into the cycle of learning and re-learning the technology. Instead it focused on collating data of upcoming projects all over the country. In course of the search it figured out that Gujarat, Bihar, Andhra Pradesh & Tamil Nadu state governments had issued largest number of land usage factory licences in the proceeding few years.